Modules and Programme Focus
Digital Display Advertising & Affiliate Marketing
This module will provide you with a comprehensive understanding of the creation, deployment and management of digital display advertising including display, search, affiliate, email, mobile & social, to give you the broadest view of digital advertising opportunities.
Among other topics, during the module you will examine the current growth trends for display advertising, how banners are bought and sold, banner formats and when to use them, creating and implementing a banner campaign and how to drive traffic using affiliate marketing.
Mobile and E-mail Marketing
E-mail Marketing : E-mail Marketing, when carried out properly is still one of the most effective forms of digital marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-mail Design and Content, E-mail Delivery and Reporting.
Mobile Marketing : You will also be provided with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.
Twitter, Facebook and LinkedIn for Business
Social media marketing refers to the process of gaining traffic or attention through social media sites. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, linkedIn and Google+. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.
You will learn how to leverage your company's presence on Social Media platforms to generate more connections, build relationships with customers and boost your profits. We also look at blogging, podcasting, online video & photo sharing as part of the social mix. We share with you a range of case studies of local and global businesses that are using social media effectively to build customer communities and manage their online brand.
Search Engine Optimization & Pay Per Click Marketing
Search Engine Optimization : In the fierce battle for top rankings in the search engines, how can you help your company to come out on top? Google has made hundreds of changes to their search algorithm in the last 12 months so how can you ensure your company's web site gets on the first page of search engines, and then stays there. This course provides delegates with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques and start to get your site to #1 on Google.
Pay per Click Marketing : This session will help you understand the advantages of running a Google AdWords campaign, how the process works with the most frequently used search engine, and most importantly how to monitor your results. At the end of this course, you will understand how Pay per Click advertising works and how you can take advantage of this advertising option. You will be in a position to plan and implement a Google AdWords advertising campaign.
Web Analytics & Planning Digital Marketing Campaigns
Web Analytics : Google Analytics has revolutionized how we measure traffic through our web sites, from understanding where our visitors come from through to providing detailed analysis on our online financial transactions. Successful organisations today are leveraging the power of web analytics to realize the full potential of their web sites, developing and maintaining deeper client relationships that create measurable value to the business. In this course you will be introduced to key concepts, tools, techniques and practices of web analytics using Google Analytics.
Planning Digital Marketing Campaigns : Digital Marketing is driving the agenda in ALL marketing departments. This module brings all of aspects of the course together to help you to understand how to plan, develop and implement a winning digital marketing plan for your business. You will understand the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile & social. You will be provided with clear examples of integrated marketing plans using the best digital marketing channels for maximum impact and business alignment.
The Faculty is offering 12 scholarships to eligible applicants of an approved full-time degree program.