This course will give students the critical skills required to understand communications in an ever changing digital global industry. Students will learn both theoretical and real-life insights into the power of communication via traditional and newer forms of media. Students will also learn how to understand and analyze media messages and their impact on society and culture. Students will also discover how the media industry operates in a world characterized by rapid change, digitalization and technological innovation. This major provides students with skills and expertise for work in a contemporary communication and media industry characterized by rapid change, digitalization and technological innovation. Students are equipped with the knowledge base and skills for analysing and producing both traditional and new media texts, as well as understanding communication and cultural processes in emerging creative industries.