Marketing is all about, influencing behavior, attitudes and perceptions of people through various forms of communication. As a result everyday we are often the target of a variety of marketing communications that aim at changing our perceptions or altering our attitudes in order, in most cases, to make us buy a product or service. Marketing is obviously an essentially role in all public and commercial organizations. Organizations manage their marketing activities to create customer satisfaction by building value relationships. Marketing Management identifies customer needs and wants, determines which target markets the organization can best serve, and develops and manages the appropriate products, services and strategies to satisfy that market.Study of Marketing Management will provide students with an understanding of marketing theory through practical applications of the marketing exchange processes using Product Development and Planning, Pricing Strategies, Integrated Marketing Communications and Distribution Channel Management.
