logo
ad
Back

Murdoch University

In this course students get real-life experience, building public relations strategies and communication plans for real organizations. Students will also learn to research and develop communication strategies, engage stakeholders through community relations, run media relations campaigns and write effectively. With this course student will gain skills in critical and analytical thinking, writing for different audiences, public speaking, team work, social media, conflict management and communication strategy. Student will also learn about the ethical and professional issues facing the public relations industry. Student can work in many fields with a public relations degree: public affairs, community relations, media relations, investor relations, corporate communication and even promotion and sponsorship.
Good communication skills.
The students after pursuing Public Relations degree gets accreditation from the Public Relations Institute of Australia (PRIA). This means that graduating from this course can accelerate your path to membership of the institute.
After completing graduation from Murdoch university, Employment outlook of student becomes excellent especially after combining with other disciplines. Depending on skill combinations or specializations student possess, Murdoch degree may lead student wards work and study opportunities in a number of areas. The following are some career options after completing this degree:- Public relations officer:- Organizes and coordinates a variety of activities for the organization’s key publics including event management, media liaison and production of the organization’s publications and online communications. Corporate communication director Establishes and enhances the corporate profile and image of the corporation with its key stakeholders through strategic management of communications campaigns aimed at building relationships between the corporation and its publics. Community relations manager :-Establishes, builds and maintains relationships with stakeholder groups in the community within which the organization operates, through various forms of communications activities including managing communications campaigns and overseeing the production of publications and online communications. Sponsorship and fundraising coordinator:- Establishes and maintains relationships with key target audiences to stimulate public donations and support for the organisation and coordinates the receipt of financial or in-kind support in return for brand exposure. Publicist:-Responsible for the planning and delivery of publicity and communications campaigns which aim to generate media coverage for the organisation. Public affairs manager:- Liaises with the media, politicians, public servants and government-related agencies, who determine policy and legislation to effect change or maintain status quo, in the community in which organisation operates.
$23,250 (annual tuition fee for 2013 in AUD - 24 pts)
3 years full-time study or equivalent at offshore location