This course is for communications, media and public relations professionals, or those aspiring to work in the creative industries. Students will also gain the skills to analyze and implement the latest practice in management of communication in both international and Australian contexts. Students will also examine the purposes and means by which leaders, organizations and interest groups create, coordinate and direct strategic communication - and the role of the media in these processes. This course gives the flexibility to pursue passion. Students can choose to complete the course in one year by undertaking three units in each semester and the third core unit in the Summer Term.