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University of Western Australia

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation. Marketing students at University of Australia have the opportunity to undertake projects for real-life organizations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transport and Westpac.With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.
Good management and communication skills.
In this course major studies focus on gaining of in-depth knowledge related to advertising, company strategy, competitive analysis, and value creation.
International students must have a bachelor's degree, or equivalent, in a relevant discipline (where required), completed to a sufficiently high standard.
After two years of minimum relevant work experience, students may choose to pursue a Master of Business Administration (MBA).
This degree will lead to careers in many areas, including: Sales Manager, Events Manager, Advertising and Promotions Manager, Public Relations, Market Research and Analysis, Customer Relations Management and Market Consulting at a senior level. This course leads to become an Academic, Advertising Professional, Advertising and Public Relations Manager, Copywriter, Customer Service Manager, Events Coordinator or Manager, Marketing Specialist, Media Presenter, Media Producer, Public Relations Professional, Radio Director, University Lecturer.
$29110, per year.
1.5 years