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La Trobe University

This degree is firmly grounded in business studies, but specifically designed for future leaders in the travel and tourism industry who need to understand the key role that marketing plays in this field. The distinguishing features of this course include a teaching style that blends theory and practical work where students are offered the opportunity to undertake an industry project (practicum) and/or an international study tour. Also, a triple-bottom line approach is adopted where economic, social and environmental impacts of tourism are examined. Another feature is the opportunity provided to work with the acknowledged academic leaders in this exciting international field.
Good Communication Skills.
Major study in this course includes gaining of knowledge related to Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, Introduction to Tourism and Hospitality Studies, Travel and Tour Operations, and Marketing: Defined, Planned and Delivered, introduce students to the principles of marketing and tourism management.
Students are eligible to this course if they have completion of VCE and units 3 and 4 with study score of at least 25 in English (ESL) or 20 English (any). Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
This course is accredited by the Institute of Travel and Tourism Chartered Institute of Marketing (CIM).
Students of this course will have career in destination development, visitor services management, operations management, tour operators, airlines, public sector organisation, and Market researcher and in marketing agencies.
3 years