The Bachelor of Graphic Design is intended to foster a spirit of excellence in research and a strong sense of independent visual communication and design inquiry. It is designed to meet the needs of designers who seek a higher intellectual and professional achievement than is practical at an undergraduate level. It addresses these needs in graphic design practice (studio), theory and research. Consistent with the rationale of fostering a sense of independent artistic/design inquiry, the program provides an opportunity for graduates to develop an individual major project within graphic design (designated by themselves in an approved study program), in a manner not possible with the more generalised requirements of an undergraduate program.