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Macquarie University

Rapid technological change has led to increasing overlap between media and marketing in today's business environment. This degree will focus on the changing media and marketing landscape, with strong emphasis on the theory behind modern marketing principles. Students will develop a thorough understanding of both traditional and emerging media and practical skills to utilise these technologies in a marketing context.
Good Communication Skills.
Gaining of knowledge related to Principles of Management, Introduction to Digital Media, Australian Media, Media Cultures, Marketing Fundamentals, Introductory Statistics, Statistical Data Analysis, Marketing Research, Consumer Behavior, Integrated Marketing Communications, Documentary Media: Forms, Histories, Futures, Photographic Cultures, Sound Cultures, Advanced Issues in Marketing and Media, Public Relations Theories, Public Relations Practice, Marketing Strategy, Marketing and Management Law are the concepts included as major parts in this course.
Students are eligible to this course if they have good General knowledge and communication skills.
This course is accredited by Chartered Institute of Marketing (CIM).
Students of this course will have career as Advertising account manager, Art director, Brand manager, Broadcasting production manager, Broadcasting production officer, Copywriter, Corporate communications, producer, Creative director, International business manager.
March, August
IELTS - overall score of 7.0 Band, TOEFL - 600/ equivalent
29733
3 Years