Marketing is about satisfying the wants and needs of customers. The study of marketing allows students to understand how an organization: identifies and anticipates customers' needs, organizes resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships. This course covers: gathering information on consumer needs and the marketing environment, the latest marketing theories, with examples of best practice in Australia and major economies overseas. This marketing major has a strong practical orientation on a sound theoretical basis. Students can combine the study of marketing with human resources, international business, demography and economics.