Marketing is about satisfying the wants and needs of customers. The study of marketing allows students to understand how an organization: identifies and anticipates customers' needs, organizes resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships. The marketing major looks at the evolution of marketing thought from production orientation to today. It covers: gathering information on consumer needs and the marketing environment, tools the marketer uses to satisfy those needs - the marketing mix, the latest marketing theories, with examples of best practice in Australia and major economies overseas. This marketing major has a strong practical orientation on a sound theoretical basis.