Marketing is about satisfying the wants and needs of customers. The study of marketing allows students to understand how an organization identifies and anticipates customers' needs, organizes resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships. The marketing major looks at the evolution of marketing thought from production orientation to today. This course covers gathering information on consumer needs and the marketing environment, tools the marketer uses to satisfy those needs - the marketing mix, the latest marketing theories, with examples of best practice in Australia and major economies overseas. This marketing major has a strong practical orientation on a sound theoretical basis.