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MIBT Deakin University

Deakin’s Bachelor of Arts (Public Relations) will provide students with a solid grounding in the principles and practice of public relations and communications theory, together with a broader general education in the social sciences and liberal arts. Students will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. Students will study the social and behavioural sciences providing an understanding of human and societal behaviour. The course also examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their associates, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.
Good Communication skills.
Gaining of knowledge related to Contemporary Communication: Making Sense of Text, Image and Meaning, Contemporary Journalism, Introduction to Public Relations, Contemporary Communication: Making Sense of New Media, Contemporary Journalism, Writing for Professional Practice, Media Relations, Ethical Communication and Citizenship, Social Media Public Relations, Public Relations Practice and Event Management, Public Relations Study Tour, Government Relations and Issues Management, Marketing Communication are the concepts included as major parts in this course.
This course is accredited by Public Relations Institute of Australia (PRIA).
Students of this course will have career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies.
March, July, November
IELTS - overall score of 6.5
22170
3 years