Good communication and business skills.

Major studies include gaining of in-depth understanding of markets, marketing decision variables, and the market oriented organization.This course provides a thorough grounding in the skills and topics that managers in marketing roles need. Study topics includes branding, consumer behavior, channel management and public relations.

Up on completing this degree from Griffith university students become eligible to apply for admission to one or more of the following professional bodies such as Australian Human Resource Institute, The Chartered Institute of Purchasing and Supply (CIPS).

Graduates are prepared for a broad range of career avenues and have the ability to pursue a senior management career within the marketing profession. Marketing continues to be one of the 'glamour' professions and shows no sign of losing this status. Marketing offers variety like few other professions. Students can work in fast moving consumer goods (FMCG), tourism, the entertainment industry, public relations or advertising. Marketing is often fast-paced and exciting and always challenging. Students will also need to be a quick thinker, creative, analytical and a good communicator - skills that this degree will help students to develop further.

A minimum score of 575 on TOEFL, an internet-based (iBT) TOEFL score of 88 (no score less than 21)or minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0.

23760

1.5 years full-time