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RMIT University

An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organization’s marketing effort. In this course student will understand the role of marketing and its relationship with other important functional areas in management, and develop the ability to design and undertake sophisticated marketing research. The program allows to identify and improve personal management skills and increase range of knowledge by studying non-marketing courses. Most students in this program maintain either full-time or part-time employment.
In addition to the academic and English language requirements, Student must provide evidence of a minimum of 1 year of work experience after completion of an undergraduate degree in a business or marketing discipline. Applicants who do not have a bachelor
In this course the student will study role of marketing and its relationship with other important functional areas in management, and development of ability to design and undertake sophisticated marketing research. Personal management skills and increasing range of knowledge by studying non-marketing courses is also involved.
Completion of an Australian bachelor degree or equivalent in any discipline with a minimum average of 50%/ Pass or GPA 1.0 (out of 4.0).
Graduates can apply to become a member of the Australian Marketing Institute and the Australian Market and Social Research Society..
This program will enhance ability to: obtain promotion to a more senior position, be more effective in a marketing role, contribute more to specific marketing activities. Career destinations include:marketing management, brand management and consulting, stakeholder engagement and reputation management, strategic marketing and consulting, product management, integrated marketing communication management, market research, market modelling, forecasting and analysis, pricing and promotions research, product testing and product innovation.
1.5 years full-time or 3 years part-time (with advanced standing), 2 years full-time or 4 years part