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In this course the major studies include basic concepts related to statistics, economics, accounting, business finance, computer applications, management and law, and other specialist marketing courses

Student must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 75%. For information on international qualifications and corresponding entry requirements that are equivalent to an Australian Year 12, see the Entry requirements by country web page.Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.

Student may be eligible to become an associate member of the Australian Marketing Institute and the Australian Market and Social Research Society.

A variety of employment opportunities are open to graduates in a range of small, medium and large organisations in the private and public sectors. Graduates may commence a marketing career in: business-to-business marketing, direct marketing, e-commerce and e-marketing, market research, marketing communications, marketing information systems, product management, retailing, sales, advertising and public relations.

4 years full-time or 6 years part-time, Part-time duration is based on students being exempt from th