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RMIT University

The marketing PhD and Master by research programs allows student to conduct original research on specific topic of interest, develop concepts and test theories. Student can choose to specialize in: Branding, Product Innovation, Social Marketing, Electronic Marketing, Services Marketing, Macro Marketing, Integrated Marketing Communications, Sponsorship, Business-to-Business Marketing, Consumer Behaviour, Customer Behaviour, Buyer Behaviour, Word of Mouth, Customer Relationship Management, Service Quality. During the Master of Business program student will develop a thorough understanding specialized and make a significant contribution of knowledge to the field. The Doctor of Philosophy takes student to the next level and requires to complete a more substantial and rigorous thesis.
Applicants who do not meet the minimum academic entry requirements, but can demonstrate extensive knowledge and appropriate research experience in the field of study may be considered for entry if they can supply evidence of their knowledge, experience an
In this course the major studies include development of research skills in Branding, Product Innovation, Social Marketing, Electronic Marketing, Services Marketing, Macro Marketing, Integrated Marketing Communications, Sponsorship, Business-to-Business Marketing, Consumer Behaviour, Customer Behaviour, Buyer Behaviour, Word of Mouth, Customer Relationship Management, Service Quality.
One of the following: Successful completion of an Australian Masters by Research degree or equivalent, Successful completion of an Australian Masters by Coursework degree or equivalent WITH a research component graded as a distinction (GPA of 3.00 out of 4.00), Successful completion of an Australian Bachelor (Honours) degree graded as first or second class (over 70% or GPA of 3.00 out of 4.00).Entry into a Research program at RMIT is not based solely on academic achievement and applicants must meet the following minimum academic requirements to be considered for candidature.
Graduates are employed in academia, government, business, industry and non-government organisations.As a researcher, your original research and publications can make a real difference to society.