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In this course development of problem-solving and analytical skills, unexpected solutions to advertising opportunities is studied. Initiation, planning and production of effective advertising campaigns that generate attention for brands and products and build an emotional bond with consumers is also involved.

Student must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 70%.For information on international qualifications and corresponding entry requirements that are equivalent to an Australian Year 12, see the Entry requirements by country web page.Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.

Accredited by the worldwide industry body, the New York-based International Advertising Association (IAA), graduates will be eligible for the IAAs Diploma of Advertising in addition to their degree from RMIT.

Graduates become innovative advertising strategists, copywriters and art directors. Graduate can work strategically and creatively, locally and globally, and move seamlessly and comfortably across disciplines and organisations that use advertising Typically, graduates work in:agencies specialising in advertising, digital media, direct-response and sales promotion, media (TV and radio stations, newspapers and magazines) and suppliers (TV production, radio, print and new media), business, government and non-profit organisations with in-house advertising facilities, advertising and management consultancies. Demand is high for top graduates in major centres, and long-term employment prospects are strong globally, with notable growth in the Asia-Pacific.

3 years full time, International student visa holders can only study full-time.