Modern public relations (PR) is about advising organisations on how to enhance their working relationships and reputation locally and, sometimes, internationally. A PR degree at RMIT prepares student for the increasingly globalised, technology-driven world of PR, working in corporate, government, not-for-profit or consultancy environments. Our students: want to know more about how organisations interact with people and the world around them, can get to the core of an issue and find out why it is important to an organisation and the people it deals with, can use that knowledge to work out how an organisation can achieve its objectives. Student will gain professional skills and knowledge in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, and project and relationship management.Student will build skills and knowledge on campus and in a variety of work-integrated learning environments. Student will be exposed to other fields of applied communication practice and how they converge with PR.