This program prepares student for managing complex advertising campaigns that are integrated with promotional activities like commercial sponsorship, sales promotion, brand, public relations and direct response. Student will examine specific professional areas like branding theory, account management, account planning, strategy planning, media planning and agency management. In this course student will do in-depth analysis of international advertising using academic and professional sources, focus on high-powered advertising strategy and process and explore broad management issues. The unique aspects of this program are as follows: Its one of the few specialist advertising master programs in the world, Our teaching staff have senior-level practical experience in industry, many combining teaching with their ongoing industry careers, Our academic staff publish in leading journals and attend conferences and forums, ensuring our teaching is research-led, Our computer facilities are equipped with cutting-edge media software. Students learn the planning and buying disciplines using these tools. Note: While Student study creativity in advertising, this program is not focused on producing graduates for copywriting or art direction careers. However, Student can still do a number of electives that have design and other creative-based elements.